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Only in America
By Mitch

Only In America (February 26, 2006) -- For all the brouhaha on Tribe and ePlaya last year, by the time the Discovery Times Channel presented its Burning Man television documentary in January, it was anti-climactic. It was not – as some Burners had feared -- a sell-out, it probably will not encourage a boatload of tourists to show up this August, and it did not provide any event-threatening revelations. It also was not great journalism.

I watched it with a non-Burner friend (the only person I knew with a big enough package of digital channels to get Discovery Times). She was more intrigued by this program than she had been by my tales and photos of six years on the Playa. Judging from the reactions on Tribe.net, its main effect on Burners was to make us homesick.

This show is part of a series called Only in America, whose premise is a study of American subcultures as visited by Charlie LeDuff, a New York Times reporter. In addition to Burners, these “hidden and closed societies,” to quote the Discovery Times website, include bikers, gay rodeo riders, arena football players, battle re-enactors, and fashion models. LeDuff used to write a column in the Sunday City section called “Bending Elbows,” in which he reported on proletarian issues from bars around New York. Amusing, but like his colleagues Judith Miller and Jayson Blair, he might have benefited from a few more years of practical experience covering water board meetings, crime, and school lunches and learning the importance of accuracy and fairness before trying to establish himself as a national media star. Rather like the Karate Kid learning “wax on, wax off” as a prelude to actually hitting someone.

When we meet LeDuff, he is Media Man. This is his idea of participation: he’ll embrace what he conceives to be the Burners’ stereotype of the mass media. He is wearing a tan jacket, a loud American flag tie, and, incongruously, a straw hat secured to his head by some kind of black lingerie so that he looks like a frontierswoman in a bonnet. We see him at the Greeters station, giddily informing us that he is in the “guts of the Nevada desert” attending “the Burning Maaaan some kind of festival. Mayhem. Self-expression. Lord knows what else. I say we go for a journey. Don’t you? Follow me. The Media Man.” He does not sound like a virgin entering Black Rock City for the first time, but rather a television reporter, slightly inebriated, trying to act like the parody of a television reporter while unconsciously portraying a pretty accurate version of himself.

LeDuff is shown arriving solo on a bicycle built for two, without baggage. An inauspicious start, as real Burners know, he did not bike 90 miles from Reno in a blazer without breaking a sweat. Rather than a clichéd TV shot, a more realistic introduction to Black Rock City might have been the drive through the desert in whatever vehicle he genuinely used, that last stop in Empire, where Burners in costume stock up on last-minute necessities and virgins wonder what they’ve gotten themselves into as the tanks are topped off for the last leg of the trip. But in a 60-minute show jam-packed with commercials for computer servers, insurance and baldness cures, perspective can be hard to provide.

So he rings the bell, but there is no mention of spanking, and then he sets off on his “freak.” Away he goes, talking to various TV-ready Burners about some of the things you might ask them. For the first eight minutes or so of the show, he wears his Media Man outfit, which continues to include the hat, thankfully sans chinstrap. Then, he decides to get a better Burning Man look and have his head partially shaved into something vaguely resembling a mohawk. We see a Burner running a razor over his head, but it seems painfully obvious that he has had the mohawk for some time and that the reason he wears a hat in the opening scenes is because they were shot after he spent some time in Black Rock City. A documentary, maybe, gritty realism, not. Because he is filming as he goes along, LeDuff never gets to experience Burning Man as a normal virgin. Mohawk or not, he really IS Media Man.

And so it goes. We see LeDuff trying his hand at radical self-expression by throwing eggs at the Man. The Rangers try to discourage him, but he has permission from Larry Harvey. Still, there’s no mention of moop. The concept of Leave No Trace is not part of this show. There is tons of talk about drugs, and more than a few references to sex, though exposed body parts are blurred. Boring explanations of cleanup and government permits apparently do not make for good television, nor did he address the practical questions of where people bathe and relieve themselves.

Accuracy? They show a map of Black Rock City to explain the layout. Unfortunately, they show the 2004 map from the Vault of Heaven, where the streets were named after planets. The description of the 2005 street names a few minutes later in the program does not match up, but why sweat the details? What this show really wants to be about is LeDuff. No need to take my word for it, here is how the New York Times reviewed the series (the article was written by a freelancer):

“Mr. LeDuff too often gets between us and the people he wants to introduce to us. He has a sense of humor, and one can appreciate the gameness of a reporter who will dress up in drag to fall off a steer, but there's just too much of him, and he can't seem to get over himself.” Amusingly, this review ran on Sept. 2, when, presumably, LeDuff was in Black Rock City.

Along with the annoying host-as-protagonist and lackadaisical approach to facts (note to LeDuff: the major artworks are not ALL within the area encircled by the Esplanade), there is a lack of perspective. We are told about the techno music, but oddly, the show never lets you hear any or see a large-scale sound camp. Nor do you get a sense for the scale of the city, which easily could have been shown by an aerial shot or at least a climb up one of the higher structures. Instead, we are treated to a not-all-that-interesting fire-breathing lesson, and LeDuff’s uncomfortable effort to be part of the gifting economy – at the end of the obligatory Larry Harvey interview, LeDuff strips off his pants and hands them to the Burning Man founder, who is left to react as gracefully as he can under the circumstances.

That sums up the problems with this program. LeDuff keeps trying to make his ass the focal point, rather than tell the world something it didn’t know about Burning Man. Bits seep through, but this program is not good journalism and LeDuff does not truly become part of Black Rock City. A more sympathetic and barely less realistic view of Burning Man was last year’s Malcolm in the Middle episode.

To See More on the Discovery Times series, Only in America click here.


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